It’s never too late to start an e-commerce site project.
1 – Aesthetics
The appearance of an e-commerce site is crucial. A clean, professional-looking website immediately reassures Internet users.
2 – Ergonomics
Internet users are increasingly impatient to shop online and if they encounter difficulties, they will immediately leave your website. The ergonomics of your e-commerce site must be impeccable. This includes the navigation system, the intuitiveness of the menus and the internal product search.
3 – Security
Your online payment system must be fast, reliable and give visitors confidence. On average, one third of online shoppers change their minds when placing an order, usually due to a lack of confidence in the security of transactions.
4 – Responsiveness
E-commerce sites can only be profitable in the long term after thorough analysis and optimisation. In order to provide the right direction for your online shop, you will need an advanced statistical analysis tool that allows you to identify key site data and make the necessary changes for its development.
5 – Visibility
Without doubt, the most important standard. No matter how carefully designed your e-commerce site is, if potential buyers can’t find it, it will never recover its cost! It is therefore essential to accompany the launch of your e-commerce site with a comprehensive online marketing campaign: a reliable internet referral campaign tailored to your sector and an online advertising campaign (such as Google AdWords).
6 – Support
The world of e-commerce is becoming increasingly competitive, so you should always make the right choice whether you are setting up an e-commerce site or after it has been launched. You will need all the knowledge and skills of a serious web agency, which will guide you before, during and after the implementation of an e-commerce project.